Technical SEO Services by Agicent

Our Technical SEO Services Offerings

The unique blend of our Technical SEO Expertise with decades of software and web development technology expertise makes us the Technical SEO Agency of choice for all our clients. No matter if your website is built on WordPress, Shopify, or Wix, or custom coded using PHP, react, or any other technology – Technical SEO Service is vital to ensure that your website is healthy, fast, and secure so it gets all the ranking juice it deserves from the search engines. We not just do the Technical SEO Audit, but offer you a full spectrum of Digital marketing, SEO, and development services as follows:

Role of Heat Maps in SEO and UX Optimization:

Heat maps are powerful tools that visually represent user interactions on your website, such as clicks, scrolling patterns, and mouse movements.

Tools - like Hotjar, Dealfront, and Crazy Egg - provide visual data that reveals which parts of your pages attract the most attention and which are being ignored.

Examples of Heat Maps and Their Importance:

1. Click Maps: Show where users click most often. If important CTAs or links are not receiving clicks, we reposition or redesign them for better visibility and engagement.

2. Scroll Maps: Indicate how far down the page users scroll. If users are dropping off before reaching key content, we may need to reorganize the page layout to bring essential elements higher up.

3. Move Maps: Track mouse movement to show where users hover and spend the most time. This helps in understanding how users navigate and where their attention is focused.

4. Confetti Maps: These provide granular data about individual clicks, segmented by traffic sources, devices, or campaigns, which is invaluable for understanding specific user groups.

Why Heat Maps Are Important?

Heat maps provide critical insights that help identify areas for improvement in both SEO and User Experience (UX) by answering key questions like:

Are users clicking on non-clickable elements, indicating a potential confusion?

Are important CTAs, forms, or links being ignored due to poor placement or visibility?

Is the content structure optimized to keep users engaged and reduce bounce rates?

Our Approach to Heat Map and Site Analytics

Data Collection and Analysis: First, we set up, then start monitoring heat maps, and segment data by device type, user demographics, and behavior to gain a holistic view.

Identifying Bottlenecks: By analyzing heat map data, we pinpoint areas where users drop off, get confused, or abandon the site, to understand and address these issues directly.

A/B Testing and Optimization: Then, we conduct A/B tests using insights from heat maps to experiment with different layouts, button placements, and content structures. This data-driven approach gives us confidence that we are on the right track to optimize your site for maximum conversions and engagement.

Continuous Monitoring: Heat maps are not a one-time fix. So, we continuously monitor and adjust our strategies based on fresh data to keep up with evolving user behavior and improve the website's effectiveness until the goal is reached.

Why is Technical Seo Essential?

No matter how high-quality your content is or how many backlinks you build, without a solid technical foundation, your website won’t reach its full ranking potential. This is why we call Technical SEO the backbone of any successful SEO strategy.

But what’s the importance…

Enhances Crawlability and Indexability: If search engines like Google can't crawl or index your site properly, even if you have high-quality content, it is often due to poor technical settings like misconfigured `robots.txt` files, improper sitemaps, or unoptimized site structure. No matter how valuable your content is, it won't be discoverable without these technical foundations.

Improves Website Speed and Performance: A slow website negatively impacts user experience, increases bounce rates, and signals to search engines that your site is not user-friendly. This can harm your rankings even if your content is excellent. So, we should improve site speed by minifying code, optimizing images, leveraging browser caching, and reducing HTTP requests to ensure fast loading times, which is a direct ranking factor.

Fixes Duplicate Content and Canonicalization Issues: Duplicate content can confuse search engines, causing them to rank the wrong pages or none at all. For example, multiple pages targeting the same keyword may cannibalize each other. To avoid this, we use canonical tags to inform search engines of the preferred page version and 301 redirects to consolidate link equity.

Implements Structured Data for Better SERP Presence: Schema markup for various content types, like articles, products, and FAQs, can improve your site's presence in search engine results pages (SERPs) with rich snippets, which enhance click-through rates.

Optimizes Crawl Budget Effectively: Every search engine has its own budget to crawl a website based on the site’s posting schedule. But, for large websites, not all pages are crawled often, and some important pages may even get deindexed to cut down on the search engine's budget. We can manage search engines' crawl budgets by prioritizing important pages and reducing low-value URLs.

Provides a Competitive Edge in High-Competition Niches: Technical SEO comes into play when one or more of your top competitors have similar-quality content and backlink profiles. A solid technical foundation can give you the edge needed to outrank them.

Facilitates Better User Experience: Technical aspects like pagination, breadcrumbs, and clean URL structures improve navigation and reduce bounce rates, contributing to better user signals for search engines. Therefore, we focus on optimizing site structure, URLs, and internal linking to provide a seamless user experience, keep users engaged, and help search engines understand the content hierarchy.

Sources: https://www.agicent.com/technical-seo-services